Provenance Festival Privacy Notice
The Provenance Festival is a partnership project owned by Opportunity North East and managed by VisitAberdeenshire.
Our Privacy Commitment to you
Opportunity North East and VisitAberdeenshire are committed to respecting your privacy, keeping your data safe and not doing anything with it that you wouldn’t reasonably expect.
This privacy notice describes how we collect and use your personal information. We’ve updated our privacy notice and we’ll update it again from time to time when further changes come into effect, so please check back in - you can see the date it was last changed above.
If you have any questions, please contact us at info@visitabdn.com
What this Privacy notice will tell you:
The information we collect
How we will use it
Where we collect it from
How long we store it
Our legal basis for processing your personal data
Digital services
Your rights and how you can see, update or delete your personal data
What information do we collect and what do we use it for?
Personal information is any information that can be used to identify you. For example, it can include information such as your name, date of birth, email address, postal address, and telephone number as well as information relating to interests and activities.
We will use your data to:
Provide you with the services, products or information you asked for
Send you information about the Provenance Festival we believe is most relevant to you
Keep a record of your relationship with Opportunity North East & VisitAberdeenshire
Ensure we know how you prefer to be contacted
To periodically carry out research to help us improve and grow the Provenance Festival in future years.
Understand how we can improve our services or information
If you enter your details onto our online forms, and you don’t ‘submit’ the form, we will not retain the information that you have entered
Manage events
Where do we collect your information from?
We collect information in the following ways:
When you give it to us directly: you may give us your information in order to enter one of our competitions and prize draws, respond to surveys or communicate with us via the contact web form.
When you give consent to third party organisations to share your personal data with us:
This information depends on your privacy settings and the responses you gave the third party at that time.
Photography and videography
In order to help us promote the Provenance Festival we use a range of images and video. In some instances, these might be shared from partner organisations to us. We also commission our own photography and videography which can be downloaded from the VisitAberdeenshire Content Hub and be used by industry partners.
Our Digital Services
Cookies
Like most websites, we may use “cookies” to help us make our site – and the way you use it – better. Cookies mean that a website will remember you. They’re small text files that sites transfer to your computer (or phone or tablet). They make interacting with a website faster and easier – for example by automatically filling your name and address in text fields.
We may also use Google Analytics to monitor web traffic, however this data is anonymised and we cannot identify individuals. Our website developer and media buyer also have access to our Google Analytics to help make your web experience better and our adverts more targeted and relevant. You can find out more about Google Analytics here.
Social Media
When you use a social media platform and interact with the Provenance Festival, Opportunity North East and VisitAberdeenshire, you do so by consenting to the terms and conditions of such platforms. This can include Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. For more information, please see their individual Privacy Polices.
If you use #beautifulABDN, #visitABDN, #madeinABDN, #springABDN, #summerABDN, #autumnABDN, #winterABDN, #ABDNwillwait, #rediscoverABDN, #majesticABDN, #ProvFest, #ProvenanceFestival, #ProvenanceFestival2023 or any other relevant hashtag on any social media platform it gives us the right to repost, and your post may potentially appear within our marketing materials.
Building profiles and targeting communications
We use profiling and screening techniques to ensure communications are relevant and timely, and to provide an improved experience for those who are engaged with us. Profiling also allows us to target our resources effectively, so we don’t waste them, or your time. Understanding your interests and needs helps us to make appropriate requests.
When building a profile we may analyse geographic, demographic and other information relating to you in order to better understand your interests and preferences in order to contact you with the most relevant communications.
In addition, by using cookies and related technologies as described above, we also may permit certain third party companies such as Facebook Pixel to help us tailor advertising that we think may be of interest to users and to collect and use other data about user activities on our Sites and/or Services (e.g., to allow them to tailor ads on third party services).
Meta may deliver ads that might also place cookies and otherwise track user behaviour. Meta may use information about user behaviour in order to provide customised advertisements across various services and products. In the course of providing these services, products or placing advertisements, Meta may place or recognise a unique cookie on your computer and may record information to these cookies based upon your activities on any of our Sites and/or Services and on third party websites.
Our media buyer may set up and deliver adverts on our behalf, also accessing our Facebook pixel, GA4 (Google Analytics) and website cookies.
Meta uses this cookie information according to their own privacy and security policies which you can find out more about here.
eNewsletters and invites
VisitAberdeenshire & Opportunity North East may send out emails to inspire and let you know about what to do and what’s on in Aberdeen and Aberdeenshire, including relevant newsletters and events. To provide these newsletters, we request contact details including but not limited to - your email address, country, and postcode.
VisitAberdeenshire and Opportunity North East will make it easy for you to tell them how you want them to communicate, in a way that suits you. They will always include information on how to update your preferences or opt out when they send you marketing. If you don’t want to hear from either VisitAberdeenshire Opportunity North East, that’s OK. Just click unsubscribe on the marketing email.
Market research
In order to understand our festival visitors better and to help ensure our events, and associated marketing of these events, are relevant, we do carry out visitor surveys. For the Provenance Festival, these are in the form of QR codes at participating venues. You may also see these pop-ups on the Provenance Festival social channels whilst the festival is live
Your answers are anonymous and will only be used for the purposes of understanding our visitors better and informing future events.
We will also contact participating businesses to seek their feedback on the Festival. This will be in the form of a survey issued from the Festival project manager. All findings are aggregated for the purposes of analysis and debriefs.
Competitions and prize draws
We frequently run competitions and prize draws across our digital channels. Prizes may include travel, accommodation, entry into attractions, gift vouchers or festival and event tickets. You can enter these competitions/prize draws through our website or on our social media channels, for example through lead generation adverts. We will retain the information you submitted for three months after the competition/prize draw has closed; during this time we will process any newsletter sign-up data as part of our contract to you and we will contact you for the purposes of market research.
If you enter a competition/prize draw through a lead generation advert on Facebook or Instagram, your information will be stored safely on the platform until the competition/prize draw Facebook auto-deletes the information 90 days after submitted.
On entering our competitions/prize draws you will have the option to also sign-up to a VisitAberdeenshire or Opportunity North East newsletter. Please note, this is not mandatory in order to enter a competition and you can unsubscribe at any time from their newsletters. They will never share your data unless you opt-in to receiving newsletters from our prize partners. However, there may be the need to share limited personal data with our competition partners for the purposes of the competition only e.g. name for ticket collection.
If you do opt-in to receiving newsletters from our partners, we will have a data sharing agreement in place before sharing your data. Within 24 hours of us sharing the relevant data with our partner they will become the data controller, and therefore they will be responsible for managing your data.
To read our full prize draw and competition terms and conditions please click here.
Website
The website is currently managed by VisitAberdeenshire. VisitAberdeenshire has access to any details shared on the Provenance Festival website.
Right of access
Opportunity North East and VisitAberdeenshire will be open as permissible in terms of giving people access to their personal information. Individuals can find out if we hold any personal information by making a 'right of access' request. More information can be found at https://ico.org.uk.
If we do hold information about you, we will:
Give you a description of it;
Tell you why we are holding it;
Tell how long we keep in for and the lawful basis for doing so;
Tell you who it could be disclosed to; and
Let you have a copy of the information in an a commonly used electronic format, unless the individual requests otherwise.
What information we do share
Opportunity North East and VisitAberdeenshire work in partnership on the Provenance Festival and information will be shared between both parties. Our legal basis for processing and sharing this data is legitimate interest.
Opportunity North East or VisitAberdeenshire will never sell any of your personal information.
Changes to our privacy notice
We keep our privacy notice under regular review, and we will place any updates on this web page. This privacy notice was updated on the 22 September 2023.
How to contact us
Please contact VisitAberdeenshire if you have any questions about this privacy notice, or information held about you via email at info@visitabdn.com, via telephone on +44(0)1224 900490 or write to them at:
VisitAberdeenshire
c/o P&J Live
East Burn Road
Aberdeen
AB21 9FX